The Role of Video Analytics in Optimizing Business Operations

Nadiya Ivana Dewi -

Video Analytics is a technology that utilizes artificial intelligence (AI) and image processing to automatically analyze video footage. Video Analytics can help you extract information and data that can be used as references for business decisions.

Core Capabilities of Video Analytics

The following are the fundamental capabilities of Video Analytics:

  • Object Detection & Classification
    In its workflow, Video Analytics not only detects but also classifies objects (such as people, vehicles, or items) and accurately tracks their movements.
  • Real-Time Analysis
    Video Analytics can analyze video in real-time to identify ongoing events, such as detecting incoming and outgoing vehicle movements.
  • Data Visualization & Reporting
    Video Analytics can process raw information captured from surveillance cameras and present it in a dashboard with easy to understand visuals, such as visitor count graphs, total incoming/outgoing vehicles, and notifications for suspicious activities.

Benefits of Video Analytics for Businesses

With its capabilities enhanced by artificial intelligence (AI), Video Analytics can provide benefits such as:

  • Improving Operational Efficiency
    By automating data processing from surveillance cameras/CCTV, this technology can help reduce human oversight 24/7.
  • Data-Driven Decision Making
    With the presented information, you can analyze data to understand patterns and trends, using them as references for data driven decisions.
  • Enhanced Security
    Video Analytics can detect and provide notifications for suspicious activities. Surveillance cameras can also identify vehicle types, license plates, and facial features in real-time.
  • Long-Term Investment
    By automating camera monitoring, you can eliminate the risk of human error associated with manual surveillance. Video Analytics can also operate 24/7 with minimal maintenance.